Bits & Beans Project
Packaging Design, Logo Design, Brand Identity
Inspired by my cat, Beans, I wanted my design of Bits & Beans to capture his playfulness, silliness, and curiosity. I also wanted the design to convey the organic and homemade nature of the treats themselves. I communicated these aspects through doodle-style illustrations, embracing an approachable, hand-made feel. The color scheme I chose also communicates enthusiasm and positivity. Alongside the design, I created a presentation to further establish brand identity. The presentation continues to reflect the playful nature of cats and that Bits & Beans' is a kitten's dream.
