Blossom Skincare Project
Packaging Design, Logo Design, Brand Identity
When designing Blossom Skincare, I was very inspired by retro imagery mixed with an upperclass feel. I wanted to portray a luxury skincare brand mixing '70s graphic elements with a calming, elevated aesthetic. I did so by utilizing a funky display typeface and 70s florals in combination with soothing pastels and clean, sans-serif type. Another aspect of this brand was its sustainability, I wanted this to be communicated through the design, as well. I believe the organic graphic elements in combination with soft green achieve this. Ultimately, the brand is perfectly displayed in the customized merchandise display, with the green and natural wood in combination with the bold, fun graphics. It displays the perfect balance of sustainable, feminine luxury.
